Options
Spa Potential and Market Analysis
Spa Potential and Market Analysis
Spa Potential and Market Analysis
- Physically visiting and reviewing site and researching surrounding areas at owner’s expense.
- Analysis of the competition, to ensure a competitive edge for your spa.
- Local market projections to include key demographic characteristics and trends.
- Projected guest and member usage, and recommended price points.
- Estimated profitability.
Pre-Development Planning
Spa Potential and Market Analysis
Spa Potential and Market Analysis
Spa Potential and Market Analysis
- Physically visiting and reviewing site and researching surrounding areas at owner’s expense.
- Analysis of the competition, to ensure a competitive edge for your spa.
- Local market projections to include key demographic characteristics and trends.
- Projected guest and member usage, and recommended price points.
- Estimated profitability.
Operational Profitability Guide
The Five-Year Operating Pro Forma is vital to moving your spa / wellness center venture forward to its full potential. Researched, built and created by our leadership team, the Pro Forma contains detailed financial projections regarding:
o Personal Services Revenue
o Retail Sales
o Membership Potential
o Wellness Revenue
o Controllable Expenses
o Pre-Opening Expenses
o Capacity and Revenue Charts
o Capital Requirements
o Creative Concept Development
o The creative concept phase provides the essential core of a fitness and spa. Our leadership team will work closely with you defining the following:
o Spa/Wellness Center
o Spa/Wellness Center mission statement and positioning
o Visual concept / story
o Style and Ambiance of the Spa/Wellness Center Area
o Define Marketing Strategy for Spa/Wellness Center
o Consult and advise to create menu of services for Spa/Wellness Center
o Package Theme Development
Design Development
Design Development
Design Development
- Our team will guide clients through the most crucial stage of the spa/wellness area with the renovated spa, creating identity and developing strategies to support and foster the design image.
- Our team has the expertise to generate synergy among aesthetic form, function and sensible design. It is important that a paramount style be matched with appropriate equipment and profitable use of space.
- Our team thoroughly assesses the resort site. Our design development will include recommendations on:
- · Optimum spatial flow and adjacencies for the Spa/wellness center
· Profitable space planning and circulation for the Spa/wellness center area
· Advice on final programming, guest and staff and operational flow
- Our Design Development and Construction Review services include:
· Detailed surveying of equipment and inventory
· Review and critique of architectural and design plans
· Participation in design meetings and budgetary planning via phone or video conference
· Technical advice and integration information
· Ongoing creative input
· Review and recommendation for signage and graphics packages
· Review and advice to maximize updated financial projections
· Knowledge of essential specifications such as, mechanical, electrical and plumbing (MEP), furniture, fixtures and equipment (FF&E) and operating supplies and equipment (OS&E)
Business Development
If request to submit a supplemental proposal, Spa Team International has the experience to lead the resort fitness area from conception through opening and thereafter. STI will finalize an overall strategic business plan and provide the necessary tools to operate a successful and profitable wellness facility.
Our Business Development services include:
Critical Process Timeline
Budget Review and Finalize Advice
Staffing: Training Advice
Product Selection Advice
Final Menu of Services Development
Advice
Retail & Visual Merchandising Advice
Marketing and Public Relations
Assistance
On-Site Opening Assistance in a
separate proposal if requested
Assistance in Selection and Purchase
of Accessories & Residential Props
Systems Implementation Advice
Ongoing expert advice, coaching and
training in a separate proposal if
requested
Review Existing Spa
Design Development
Design Development
o Evaluation of existing facilities with recommendations for additions or changes.
o Examination of equipment and including all FF&E.
o Review of Operational Procedures and Policies
o Evaluation of services offered and recommended changes.
o Review of marketing. Recommendations for options to increase revenues.